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Creation date: 2017

Country: Turkey

Location: Estambul

Sector of activity: Agriculture, livestock, forestry and fishing · Food and drinks · Healthcare and social services activities

Social issue: Digital solutions with high social impact · Education (access to education and skills) · Environment and rural settings · Financial inclusion

“The user buys a tree on tarlamvar.com, then at harvest time receives the harvest from the tree.” says its promoter, Onur Yalinkilinc. “Once the tree is bought, they can track the tree's development and production processes in tarlamvar.com.” With this process, eliminating the intermediary from the fruit supply chain, Tarlamvar doubles the earnings of small farmers and supplies quality, traceable, and certified fruit to the consumer.

This company removes intermediaries from the supply chain, meaning that people get fruit directly from where they produce it. There is a direct relationship between the farmer and the consumer. “Additionally, people can track the development process of the fruit tree online, which means they can learn who the farmer is, when the tree will be ready to harvest, what type of fertilizer is used, etc.”