Semilla Nativa has a network with more than 40 organic family-run farms distributed across the whole of Spain, with which it has a continuous and stable relationship based on fair trade criteria.

Its commercial strategy is based on a range of exclusive rural products: at least 20 fresh organic products are sold that are not found in other stores in Madrid, thanks to planning sowings with the producer families.

It has managed to maintain a product range in which 90% is constructed as a short marketing chain that eliminates inefficient intermediaries in the chain. This results in a competitive offering in which fair prices can be maintained for suppliers.

This company has systematized its methodology with a commitment to purchases, purchase of seeds to adapt the supply to product demand, planning of sowings, and other pilot practices with suppliers that are extending to all the work with family-run farms.
It has managed to change patterns of consumption, as a growing number of customers demand more information on seasonal products, and the origin and nutritional qualities of products in general, whether on sale or not.

In addition, it constructs and maintains collaborative economy networks with numerous social actors. This makes it easier to transmit the values of food sovereignty, fair trade and healthy food to society in the neighborhoods with Semilla Nativa stores.