Creation date: 2013
Location: Ciudad de México
Sector of activity: Wholesale and retail trade
Social issue: Diversity (people in state of exclusion, minorities and people with disabilities)
Prison Art is a sustainable project that offers a brighter future for people deprived of liberty because they have been sentenced to prison. Its business model relies on two main sources of support. Firstly, the Asociación Civil Proyecto de Arte Carcelario (Civil Prison Art Project Association), which is responsible for the prisoner training, rehabilitation, and re-entry into society. Then there is PrisonArt S.A. De C.V. which is responsible for selling the products that are created during the training process.
This company is bred out of a strong identity, a unique history, and a social cause, all of which makes it a very attractive brand for the luxury market. Their products are characterized by high quality design and production; each piece boast unique features, and the "tattooing" process ensures that each and every bag and accessory is one of a kind. These factors have made Prison Art into an innovative brand, not only in the manufacturing process, but also in a social sense because, according to this company, they are the first luxury brand whose primary goal is to better society.
Their business model facilitates the development of teams who are charged with training the prisoner-beneficiaries. These groups work with fashion designers and creative teams in order to create a production format that is one of a kind worldwide. To achieve this model, the have pursued alliances with with entities such as Endeavor, Agora, USAID, IPADE, EGADE, and the University of Cambridge.