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Magic City

Creation date: 2013

Country: USA

Location: Birmingham


Sector of activity: Other industries

Social issue: Education (access to education and skills) · Other

"We have a carpentry and metalworking business as well as a dynamic curriculum to develop life-skills in which everyone participates," says its founder Lawrence Sheffield. "We use our product manufacturing process as the training platform and demonstrate our mission to the community when we sell our products and give them the chance to donate."

The apprentices receive a salary while they are training in the workshop, in addition to learning life-skills like financial education. "We produce handmade products that we sell to support our mission. The apprentices spend between 6 and 24 months in our program. This way we help them gain meaningful, full-time work, whether in our company or in other companies in the city."

This business has developed a model to contribute to the labor force providing participants a professional trajectory full of purpose and passion. "We have built a wide range of furniture and other goods with workers who had never before stepped foot into a workshop. We have broken new ground by creating a healthy culture between highly-committed professionals."