Creation date: 2013
Sector of activity: Textile, footwear and accessories
Social issue: Diversity (people in state of exclusion, minorities and people with disabilities)
Lovenöck creates bags and accessories inspired by Mexican textile art and based on the principles of ethical fashion. Its products are made by women in vulnerable situations, who make up a mosaic of stories and colors, from the creation and design to manufacturing. This company aims to offer an alternative that empowers both the women who create the products and those who use them.
The company creates limited collections, making only 20 pieces of each product. They never repeat pieces and each one contains the seal of the woman's story who made it. Lovenöck's products are sold online and form part of a brand that seeks to innovate with its own identify. Its business model is dynamic and a new product is launched every three weeks, using only raw materials and local labor.
Lovenöck wants to increase the number of women it trains in order to offer them the well-being and quality of life the need, and increase production to have more opportunities to grow. Its purpose also includes looking after the environment and people through actions such as: bicycle deliveries, decreasing emissions in transfers, recyclable packaging, a mutual support network among partners, healthcare plans, etc.