Creation date: 2016
Sector of activity: Wholesale and retail trade
Social issue: Diversity (people in state of exclusion, minorities and people with disabilities)
"As a black woman, I understand how it feels when you are not heard", explains its founder, Raven Gibson. "We think it's important to have a presence, a voice, and a safe space so the black community can serve as an example through our company."
The actress, writer, and director Issa Rae said in an impromptu statement that their work "gives encouragement to all black people." Those words inspired Gibson. "I strive, through Legendary Rootz, to encourage change in the black community."