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La Cueva del Yogui

Creation date: 2010

Country: Mexico

Location: Ciudad de México

Sector of activity: Wholesale and retail trade

Social issue: Other

Isaac Fernández is the creator of this yoga space where as well as giving courses and workshops, he also sells articles linked to yoga and meditation, with exclusive and original designs. Some are produced in the workshop itself and others acquired from manufacturers and craft workers, "always at a fair price and with fair treatment," says Isaac.

In a constant pursuit of happiness and the desire to find a response to many other aspects of life, "the desire to be consistent, the need to maintain a family and find a meaning to one's working life, was how La Cueva del Yogui was born," he recalls.

Over the years Isaac gained knowledge about the business world and built up a good family network of traders whose products fitted his projected store perfectly.
"We are the first store that was opened to sell yoga and meditation products. Nearly all the yoga and meditation centers have their own small store, but we were the first store that was not set up in a center and did not depend on one to survive," he says.