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Creation date: 2016

Country: USA

Location: Rio Grande

Sector of activity: Financial brokerage and insurance

Social issue: Diversity (people in state of exclusion, minorities and people with disabilities) · Education (access to education and skills) · Other

Americans try to save. Nevertheless, according to data from the Pew Charitable Trusts, one in three US families don't manage to do it and 63% of Americans don't have enough savings to cover a $500 emergency.

Each day, 887 new businesses are opened that are owned by women; however, only $1 of every $23 granted in conventional loans go to women. "Small businesses have been the backbone of the US economy," says Just on its website.

In this context, Just supports entrepreneurs excluded from the dominant financial system to create "a financial revolution". This company invests in low-income entrepreneurs in Texas, empowering them with funding, coaching and support to become leaders in their community. Its purpose is for its customers to save and earn more money. Just has innovated in the global microfinance sector for the United States through the use of technology and new processes. In addition, with its business leaders training program, Just has created a highly effective model for behavior change and an approach that can serve thousands of people.