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Creation date: 2012

Country: Colombia

Location: Medellin

Sector of activity: Culture, leisure and free time · Education

Social issue: Education (access to education and skills)

Icmare creates experiences that make children and young people develop their creative thinking and become passionate about the world of science and technology through workshops, courses, contests, using tools such as robotics, electronics and other new technologies that make the process more fun and interesting. Its clients include shopping malls, colleges, universities, family compensation funds, foundations and government entities.

"It is a lasting and useful project, planned to have a national and global reach," says the project head Jhon Carlos Corzo. "Icmare adapts to reality, contributes to problem solving and generates significant changes that link culture, science, technology and innovation." To do this, innovative teaching methodologies, such as game-based learning and gamification, are used: "Unlike the competition, which focuses only on science and technology and uses traditional learning methodologies."

The company's success is materialized in terms of positive impact: "We are developing high-impact experiences that link together many people." Their current challenge is to expand that impact even further: "Our initial focus is to generate strategic alliances with companies that feel identified with the work we do. We are working in conjunction with public and private sector entities that are interested in our model."