Creation date: 2016
Sector of activity: Other industries
Social issue: Education (access to education and skills) · Healthcare
"We help to change 'I can't' or 'I won't be able to' mindsets, designing experiences, tools and spaces in a corporate and 'retail' channel, where every time someone buys one of our objects, they can donate another one to hospitals or foundations," explains social entrepreneur Viviana Otálvaro.
It's catalogue of product includes the Abrazador: a rag doll with long arms and stuffed with some heavy materials that simulates the feeling of a hug that comes with a book that tells its story. This cute character was born on an island and feeds on clouds. It has no eyes or ears because it does everything with its heart; From there it speaks, listens and learns to hug, hugging itself, strengthening its capacity to believe in itself. "This is our first tool, but we have more than 17 prototypes of magical objects that aim to contribute to build up self-esteem and help people feel good about themselves, with love as a mobilizing concept for learning".
Hugger Island hires women full time, offering them a decent job and in fair working conditions. The company's business model has earned several recognitions: "We have won several national and international awards (The Do School, the Medellin City Coucil) and we are very happy with our results. We look for economic sustainability to stay alive."