Creation date: 2017
Sector of activity: Wholesale and retail trade
Social issue: Education (access to education and skills) · Environment and rural settings
The driving force behind the Gratu social enterprise is gratitude, understood, according to its general manager, David Rodolfo León, as: "giving back to the world all that it has given us, creating a change-based movement and generating an awareness of which you can be a part."
Gratu contributes to the transformation of society through the design of eco-friendly and unique products. "We sell notebooks, backpacks, caps and pencil cases that support the transfer of know-how and learning, through art and culture, to children in vulnerable areas in Colombia. Our main channels are e-commerce, distributors, two own stores and business customers for corporate gifts."
What makes Gratu's products different? They are innovative because "we use different raw materials from those previously seen in the market." For example, its notebooks were the first to be made of wood from responsible logging and laser cutting in Colombia. "In addition, our backpacks, hats and pencil cases are made with 50% textile remnants and 50% plastic bottles." They also look after social innovation when selling these products: "We consider our 'one for one' impact model important: for every product you buy, you give hours of art classes to children in Colombia."