Creation date: 2016
Sector of activity: Education
Social issue: Education (access to education and skills) · Environment and rural settings
A study by the Colombian Pediatric Society revealed that one baby dies each day in Colombia due to sudden infant death syndrome (SIDS).
The Fruto Béndito Foundation takes its inspiration from the Finnish model as a way of approaching this problem, as Colombia today is in a similar situation to Finland when the initiative started 80 years ago, with a significant gap in inequality. Its director Camila Cooper was on maternity leave until one week before the end she decided to stay at home with her child for the first years of his life.
During this period she embarked on a path of market research into the field of cardboard applied to the manufacture of cribs, and learned how to build them in an environmentally friendly way, until she found the ideal partners to make her dream a reality. The first results of her project, christened “Cunas con amor”, came in December 2016, and in an alliance with foundations and institutions, this enterprise devised a methodology to support and educate mothers.
“Our current customers have been our natural market and thanks to the support of high-impact mass media like RCN and Caracol we hope to find sponsors so we can achieve our goals every month”, explains Camila. This company offers a sponsorship option for people and companies. “We have created a campaign where we know that love will transform every area of our life. Love is our driving force”.