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FOKUS GREEN

Creation date: 2017

Country: Colombia

Location: Medellin


Sector of activity: Wholesale and retail trade

Social issue: Environment and rural settings

Fokus Green is a social enterprise that develops sustainable fashion using recycled raw materials from industrial and plastic waste.
(PET bottles) This company is distinguished by its knowledge of the sector and its sustainable approach based on innovative and disruptive strategies. Its activity is not only redefining the concept of fashion, but also has a positive environmental impact thanks to water savings.

Fokus Green's mission is to care for the planet: "We love this magical house called the "Earth," that's why we organize at least three massive clean-ups of beaches and oceans and three massive reforestations a year," explains its CEO, Camilo Jaramillo Uribe. "The goal is to remove more than 20 tons of plastic waste from our coasts and plant more than 5,000 trees in the territories where we have a presence each year." The driving force of the venture is concern for environmental conservation in a traditionally polluting sector such as fashion: "Sustainability is our core, it's what defines us. We use at least 10,000 recycled plastic bottles in a year, and by using recycled cotton, we saved more than 7,500,000 liters of water in the same period."

Fokus Green products are environmentally friendly: "They are made from a mix of recycled raw material that is made of recovered cotton from industrial waste and recycled polyester from plastic bottles recovered from the ocean." The water savings is considerable: "We save up to 2,500 liters of water per product, free of chemicals, pesticides and dyes."