Creation date: 2017
Sector of activity: Wholesale and retail trade
Social issue: Digital solutions with high social impact
This Mexican social enterprise distributes and markets sweets created by artisans and small Mexican producers. Dulce Mejicu uses technology and social networks to create a space, both physical and virtual, where people across the country can enjoy and share products made by Mexican artisans.
The company is planning to open new stores in the future to deliver on its 15% growth target. According to the company's own estimates, through a combination of brand positioning and the digital push, it should be able to increase sales by 20%. In addition, the rollout of a corporate sales line of business should boost sales by up to 30%.