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Creation date: 2015

Country: Colombia

Location: Popayán

Sector of activity: Telecommunications, hardware and software

Social issue: Digital solutions with high social impact · Environment and rural settings · Other

Buxtar also develops Internet of Things (IoT) solutions for the industry, including mobile apps and websites for producers, who are also provided with access to control their crops, to track and monitor production 24-7.

Buxtar offers a 'freemium' model (free), which includes a certain number of services that are expanded according to the required feature sand system functionalities. This company also sells IoT devices specialized in precision agriculture for farms and monitoring service. "For suppliers of raw materials we have different business models, such as advertising, big data,% sale of products ...", say entrepreneurs David Meneses and Ricardo Rivera.

Buxtar product portfolio includes Agenda Cafetera, which uses the Internet of Things (IoT) to retrieve weather-related data to generate dynamic recommendations and adopting measures in the coffee production process; this module can be applied to any type of crop. Through data analytics, Agenda Cafetera generates graphs, metrics and analysis on different crop and weather variables. Through machine learning it is capable of offering self-learning solutions and generates dynamic recommendations for farmers.