Creation date: 2013
Sector of activity: Healthcare and social services activities
Social issue: Healthcare
Bravehoods is a non-profit organization. For each hooded sweatshirt it sells, it donates another one to a child sick with cancer and his or her siblings. “Having cancer as a child is really difficult,” explains the projects founder, Allison Yacht. “What makes it even worse it that everyone stares at you because you don't have hair.” Bravehood stems from this personal experience and offers emotional support through clothing, helping children feel comfortable in both the sun and cold, stopping people from staring at a child's bald head. “We also give the sweatshirts to the sick child's siblings, that way, with our Bravehoods, the kids feel like they are part of a team.”
This initiative couldn't have been received more positively. “We have gotten fantastic feedback about how the kids feel with their Bravehoods,” says Allison. “When parents send notes from their children about wearing the Bravehoods or drawings of kids wearing them, it reminds us that we are on the right track.” Positive feedback also comes from hospitals and other non-profit organizations.
Its final objective is clear: “We want to grow so that our Bravehoods reach more children who are fighting against cancer and their siblings.”